SMART FESTIVAL 2012 DESTINED TO BE ?STREETS AHEAD? FUN FOR ALL

Fast-paced, street-themed activities will capture the essence of smart’s fun nature at the 2012 smart festival.

This year’s event, held on 6 October at Mercedes-Benz World at Weybridge, Surrey, will be jam-packed with fun forall attractions, including beatboxer Jack Hobbs AKA “Hobbit”, urban basketball, freestyle yo-yoing and slacklining.

The stars of smart’s latest ’skate fortwo’ film, pro freestyle skateboarders Kilian Martin and Alfredo Urbon, will be performing breathtaking stunts on the world’s first-ever tandem skateboard that’s causing an online sensation. To view the film and access behind-the-scenes footage visit youtube.co.uk/smartfortwouk.

Festival-goers can get in on the action too as they will be encouraged to try something new and exciting. 

Things to look out for and take part in include: Musical smarts – like  musical chairs but with smarts; the smart EBALL game that uses radio-controlled, full-sized electric drive models in a giant homage to the cult computer game Pong; and ‘smart sweep’ which demonstrates the agility, flexibility and load capacity of the smart fortwo as drivers negotiate a fantasy high street, loading their car with goodies en route.  The top three ‘shoppers’ who correctly complete the task in the most efficient way will each win £25 worth of shopping vouchers.

The radical roofless, doorless, glassless smart crossblade is celebrating its 10th birthday this year, and there’ll be old favourites from previous events too: with smart football; smart racing demonstrations; a funfair; Kids Fun Zone and competitions for the festival’s best-of-all smarts. Enthusiasts will also have the chance to ask the on-site smart specialists anything they like!

Gary Savage, Managing Director, Mercedes-Benz UK, said: “This year’s smart festival is all about getting involved.  It’s an event that’s fun forall, and we want the festival folks to turn up and join in.  It’s really easy to experience the brand’s fun and slightly cheeky nature, through innovative activities that reflect smart’s brand values: gutsy, non-conformist and ingenious. 

“The festival is an absolute must for anyone interested in smart, and with a fantastic mix of old favourites returning as well as amazing new things to see and do, the 2012 smart festival promises to be even bigger and better than last year’s record-breaking event.”

Further details on the smart festival 2012 can be found at www.smartfest.co.uk and www.facebook.com/smartcaruk

smart information is available at: www.smartfortwopress.co.uk and www.smart.com

 

-ends-

For more information you can contact:

Rob Halloway
Communications Director
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 24 59 48
M: +44 (0) 78 10 79 45 32
Angus Fitton
PR Manager Passenger Cars & Commercial Vehicles
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 24 58 37
M: +44 (0) 77 89 94 28 98
   
Debbie Hull
PR Manager, Brand and Lifestyle
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 30 13 13
M: +44 (0) 78 41 45 14 44
Sheena Hamilton
Senior Press Officer, Brand and Lifestyle
Mercedes-Benz UK Ltd 
T: +44 (0) 19 08 30 13 30
M: +44 (0) 77 69 64 07 19
   
Jo Watkins
Senior Press Officer, Passenger Cars
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 30 11 15
M: +44 (0) 78 34 19 87 47
Caroline Burnell
Press Officer, Passenger Cars
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 24 56 16
M: +44 (0) 7876 21 70 56

 

Images

smart fortwo goes skate-of-the-art

smart fortwo goes skate-of-the-art

smart fortwo goes skate-of-the-art

Added: Sep 14, 2012 ID: 2413

Medium 3500 x 2325 3.5 MB
Small 1500 x 996 0.7 MB
Large 3349 x 2225 3.1 MB
Add to downloads

Media Usage Terms

I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for editorial use only. All commercial use of these creative assets, including but not limited to advertising, marketing and merchandising, is strictly prohibited.

smart crossblade

smart crossblade

smart crossblade

Added: Mar 12, 2018 ID: 2476

Medium 3500 x 2628 5.2 MB
Small 1500 x 1126 1.1 MB
Large 2870 x 2155 1.5 MB
Add to downloads

Media Usage Terms

I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for editorial use only. All commercial use of these creative assets, including but not limited to advertising, marketing and merchandising, is strictly prohibited.