HEAVEN IS A HALFPIPE FOR SKATE FORTWO GAMERS

Nailing the urban art of freestyle skateboarding is now at people’s fingertips thanks to skate fortwo – the new retro-esque game from smart.

Backing up smart’s ‘skate fortwo’ smash hit online film, which is viewable at youtube.co.uk/smartfortwouk and features pro freestyle skateboarders Kilian Martin and Alfredo Urbon performing tricks on the world’s first-ever tandem skateboard, skate fortwo sees players going head-to-head against an awesome course on a virtual version of the double length skateboard.

Echoing the classic gaming style of the 1980s, skate fortwo rewards players for rocketing over obstacles, pulling-off gnarly tricks and unearthing hidden objects by unlocking bonus stunts and behind-the-scenes footage.

skate fortwo fuses its old-skool style with bang-up-to-date technology, the platform-neutral game being accessible by anyone who has a smartphone, tablet or PC. It’s also one of the first branded games that doesn’t need a ‘native application’ – a pre-installed app – to be playable on iPhone and Android devices.

Players’ friends can get in on the action too, skate fortwo boasting a built-in social networking function that asks the gamer to choose a Facebook friend to pick up the challenge if they crash out. The feature means the player can clock up more mileage, increasing their chances of winning a real-life tandem skateboard.

skate fortwo launches this week and its addictive concept is the brainwave of smart and social media agency, Holler.

David George, Marketing Director Passenger Cars, Mercedes-Benz UK, said: “The skate fortwo film has had some fantastic feedback and here’s the chance for them to play it out and become a freestyle skateboard hero without the obvious risks!”

smart information is available at: www.smartfortwopress.co.uk and www.smart.com

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For more information you can contact:

Rob Halloway
Communications Director
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 24 59 48
M: +44 (0) 78 10 79 45 32
Angus Fitton
PR Manager Passenger Cars & Commercial Vehicles
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 24 58 37
M: +44 (0) 77 89 94 28 98
   
Debbie Hull
PR Manager, Brand and Lifestyle
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 30 13 13
M: +44 (0) 78 41 45 14 44
Sheena Hamilton
Senior Press Officer, Brand and Lifestyle
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 30 13 30
M: +44 (0) 77 69 64 07 19
   
Jo Watkins
Senior Press Officer, Passenger Cars
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 30 11 15
M: +44 (0) 78 34 19 87 47
Caroline Burnell
Press Officer, Passenger Cars
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 24 56 16
M: +44 (0) 7876 21 70 56
   
Jess Briar
Press Officer, Commercial Vehicles
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 24 59 3
M: +44 (0) 79 19 32 13 66

 

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Heaven is a halfpipe for skate fortwo gamers

Heaven is a halfpipe for skate fortwo gamers

Heaven is a halfpipe for skate fortwo gamers

Added: Oct 2, 2012 ID: 2477

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