LIVE THE ELECTRIC DREAM ? INTRODUCING THE NEWEST INNOVATION FROM SMART

  • The smart fortwo electric drive now available to buy for the first time
  • Combines all the benefits of smart with local emission-free electric drive
  • Class leading pricing with innovative sale&care purchasing options
  • Eligible for Plug-in Car Grant of 25% up to maximum of £5000 – providing the maximum grant available of £5000 with a standard sale, and a grant of up to £4,368.34 with sale&care purchasing option.
  • On-the-road prices start from £12,275 + £55 per month ‘peace of mind’ battery lease (includes Plug-in Grant of £3,993.34)

 

Heralding the dawn of a new electric era, the new smart fortwo electric drive is now available to purchase for the first time.  The much anticipated fully electric version of the iconic, compact two-seater perfectly combines convenience and quality with the first class safety, comfort and performance expected from smart.

The car can be conveniently plugged into a standard household socket or public charging bay and can be charged from flat to full in seven hours, just right for plugging your car in at night and driving off fully charged in the morning.

An optional 22kW onboard charger (£2,650) means it is possible to fully charge a completely empty battery in approximately one hour when connecting the supporting power cable to a public quick-charging station or ‘wallbox’- allowing just enough time for lunch - proof that the electric car has now well and truly ‘come of age’ and is more relevant to today’s consumers than ever before. smart’s innovation doesn’t just end with the vehicle and eco-technology: A new and alternative sales method - sale&care - removes the need for consumers to own the battery, making the new smart fortwo electric drive a more affordable choice.  sale&care provides customers with a range of convenient payment options.  The car also qualifies for the Government’s Plug-in Car Grant of 25% (up to max. of £5,000) which is all taken care of by the smart retailer.  Customers purchasing a smart fortwo electric drive using the standard purchasing route will qualify for the maximum Grant of £5,000, and through the sale&care route, a Grant of up to £4,368.34.

The new version of the smart fortwo electric drive is based on the passion model line and includes enhanced acceleration above 35 mph, an impressive top speed of 78mph and a range of up to 90 miles.

Thanks to its compact size and zero local emissions, the smart fortwo electric drive is ideally suited to modern living.  It combines ease of parking, with all the safety benefits of the familiar compact two-seater, including the steel tridion safety cell, electronic stability programme and full size driver and passenger airbags. The car appeals to those who care about their environmental footprint and to those looking for the perfect vehicle which is equally at home on winding country roads or busy city streets.

As expected from smart, a Mercedes-Benz brand, the new smart fortwo electric drive features extensive standard equipment, including: Satellite navigation; air conditioning with pre-conditioning function; electric windows; two-spoke leather steering wheel; leather gear knob; electric power steering, 9-spoke 15” alloy wheels and a luggage compartment cover.  In addition to the standard solid roof, a panoramic roof and a cabrio version are available. 

With a range of up to 90 miles, and average journeys in inner-city areas of between 20-25 miles per day*, getting through the day and back to a charging point is easy to achieve. The trip computer, also a standard feature in the smart electric drive, provides useful information on the journey and the remaining range at the touch of a button.  The two round dash-mounted instruments show the battery state-of-charge and how much energy is being used or recuperated.

To cater for all charging eventualities, smart provides its electric drive customers with two standard charging cables for use via a household socket, or when using a wallbox/public charging station.

Customers can keep an eye on everything by using the smart Vehicle Homepage.  This allows customers to communicate with their smart electric drive using portable devices such as tablets or smartphones and can check on current range, state of charge, all public charging stations nearby, remaining charge time  – or if preferred, the smart fortwo electric drive will send an email to say it’s ready. The air conditioning with pre-conditioning function also makes it possible for customers to pre-cool or pre-heat the vehicle for a programmed departure time - making chilly mornings or sweltering cabins a thing of the past! 

As an option, the smart fortwo electric drive can be equipped with a pedestrian sound module (£155), which emits a familiar ‘vehicle on-the-road’ noise, and the electric drive assistance pack (£380), which consists of cruise control and a three-spoke leather sports steering wheel with shift paddles for manual battery recuperation.  The driver can decide whether to coast, or use the regeneration to slow the vehicle, harvesting energy otherwise wasted in braking.

For those wanting a little more individuality, the optional electric drive design package comes with: electric green tridion and door mirror caps; body panels in crystal white; 15” 9-spoke alloy wheels painted in crystal white; interior accents in electric green, and colour design black upholstery (£600).

sale&care

sale&care provides added peace of mind for those choosing electric drive motoring.  An addition to the ‘standard’ options of outright purchase, finance purchase and leasing (encompassing both the car and battery) this class-leading and simple way of purchasing allows customers to choose a cash purchase or lease option on the car, combined with battery rental through Mercedes-Benz Financial Services. Amongst its electric drive rivals, the smart fortwo electric drive ‘standard’ and ‘sale&care’ purchase options offer the lowest on-the-road pricing and monthly battery rental.  Prices start from £12,275 plus £55 per month battery rental, which provides a battery capacity and maintenance promise, and if necessary, free battery replacement for up to 10 years. At the end of the agreement, the customer simply returns the battery, or extends the lease to a maximum of 10 years. When it comes to resale, the customer sells the vehicle and the new owner is free to choose which purchase option would suit them best. The car comes with a three year warranty that can be extended to five years.

Gary Savage, Managing Director, Mercedes-Benz Cars, commented: “The smart fortwo electric drive widens the appeal and accessibility of fun, zero-local-emissions motoring to new and existing enthusiasts of the smart brand.

“With performance in line with many combustion-engine powered cars, the new smart electric drive is as at home on the motorway as it is in an urban environment.  It is now also a financially-viable alternative to a conventional vehicle thanks to its Plug-in Car Grant qualification and our unique sale&care purchase options that represent excellent value and provide customers with ultimate peace-of-mind.”

He continued: “smart is the only manufacturer to have such an extensive electric offering, encompassing urban mobility on both two and four wheels and, with the smart ebike and forthcoming smart electric scooter, our electric drive products can even be enjoyed by those who don’t have a driving licence. There now truly is a smart electric product suitable for everyone.” 

Purchased through the sale&care programme, on-the-road prices start from £12,275 + £55 per month.

As an outright purchase, on-the-road prices start from £15,395

smart fortwo electric drive on-the-road pricing

Model

Purchase
Option

RRP incl.
VAT

PiCG¹

RRP incl
VAT after
PiCG

RFL

OTR Price²

Monthly
Battery rental
(incl VAT)³

coupe

sale&care

£15,948.34

£3,993.34

£11,955.00

£0

£12,275.00

£55.00

coupe

standard

£20,075.00

£5,000.00

£15,075.00

£0

£15,395.00

 

cabrio

sale&care

£17,448.34

£4,368.34

£13,080.00

£0

£13,400.00

£55.00

cabrio

standard

£21,575.00

£5,000.00

£16,575.00

£0

£16,895.00

 

¹ PiCG – Plug-in-Car Grant

²Recommended on-the-road (OTR) price: Prices reflect the on the Road Fund Licence applicable to the standard model plus £320 additional costs necessary to put the vehicle on the road.  Included are a standard delivery charge (£240 incl. VAT), new vehicle registration fee (£55) and number places (£25 incl. VAT).

³Based on a Mercedes-Benz operating lease agreement

In addition to the benefits of never having to refuel at a filling station again, the smart fortwo electric drive has zero road fund licence, is exempt from London congestion charge and customers can enjoy subsidised or free parking in selected London boroughs and other major cities. Combined with maintenance costs lower than that of a petrol smart – the electric drive does not need any engine oil and the drive train only has a few moving parts - electric driving becomes a very attractive form of individual mobility.

Available in two attractive body styles – coupé and cabrio, the smart fortwo electric drive joins an exciting smart electric range, including the smart electric bike, the smart fortwo BRABUS electric drive - available Spring 2013, and the smart escooter due in 2014.

smart information is available at: www.smartfortwopress.co.uk and www.smart.com

Ends

Notes to editors:

*Source: Deloitte 2011 Unplugged:  Electric vehicle realities versus consumer expectations, Transport for London 2012 Electric vehicles market development.

Following successful trials of the previous generation smart fortwo electric drive conducted across 18 markets and 2,000 customers, the latest smart electric drive has been fine-tuned for series production.

The new smart fortwo electric drive is powered by a 55kW magneto electric motor – the first product from the EM-motive joint venture founded together with Bosch – the latest smart electric fortwo accelerates from 0-62 mph in 11.5 seconds.

An all-new, 17.6 kWh lithium-ion battery also features, which provides a range up to 90 miles and has been supplied for the first time by the Daimler subsidiary Deutsche ACCUmotive.

Plug-in Car Grant: The Department for Transport operates an incentive scheme to support the purchase of electric vehicles to help achieve the UK’s carbon reduction target for transport.  The grant is only applicable to the price of the basic vehicle including number plates, vehicle excise duty and VAT, but excluding any optional extras, delivery charges and first registration fee.

About smart ebike:

Voted the ‘best of the best’ in the international red dot design awards, the smart ebike blends cutting-edge style and technology to transfer the innovative design of the iconic smart brand to two wheels – making it easier than ever to use smart on the go.

Depending on the power level selected and how the rider cycles, a charge from the 423 Wh lithium-ion battery can deliver a range of up to 62 miles. The innovative design includes a lightweight, aluminium frame, powerful MT4 Magura disc brakes and a USB interface – meaning riders can charge their mobile devices on the move! The smart ebike weighs 26kg, has 26-inch wheels and is available in  two colour combinations – crystal white/energy green and dark grey matt/flame orange. Priced at £2,495 including VAT, and comes complete with two-year warranty.

For more information you can contact:

Rob Halloway
Communications Director
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 24 59 48
M: +44 (0) 78 10 79 45 32

Angus Fitton
PR Manager Passenger Cars & Commercial Vehicles
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 24 58 37
M: +44 (0) 77 89 94 28 98

Debbie Hull
PR Manager, Brand and Lifestyle
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 30 13 13
M: +44 (0) 78 41 45 14 44

Sheena Hamilton
Senior Press Officer, Brand and Lifestyle
Mercedes-Benz UK Ltd 
T: +44 (0) 19 08 30 13 30
M: +44 (0) 77 69 64 07 19

Jo Watkins
Senior Press Officer, Passenger Cars
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 30 11 15
M: +44 (0) 78 34 19 87 47

Caroline Burnell
Press Officer, Passenger Cars
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 24 56 16
M: +44 (0) 7876 21 70 56

 

Images

The smart fortwo electric drive

The smart fortwo electric drive

Electric mobility for everyone: Starting in 2012, the new smart fortwo electric drive offers local zero-emission driving in more than 30 markets worldwide.

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Electric mobility for everyone: Starting in 2012, the new smart fortwo electric drive offers local zero-emission driving in more than 30 markets worldwide.

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Interior: Two round instruments in the smart fortwo electric drive show the charge status of the battery and the energy used and recuperated while driving.

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Interior: The car computer in the smart fortwo electric drive includes a trip computer, which shows the remaining range.

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The smart vehicle homepage offers a wide range of functions and information to make electric driving carefree and extra comfortable: concerning for example the battery state-of-cha...

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Electric mobility for everyone: Starting in 2012, the new smart fortwo electric drive offers local zero-emission driving in more than 30 markets worldwide.

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Electric mobility for everyone: Starting in 2012, the new smart fortwo electric drive offers local zero-emission driving in more than 30 markets worldwide.

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Electric mobility for everyone: Starting in 2012, the new smart fortwo electric drive offers local zero-emission driving in more than 30 markets worldwide.

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Electric mobility for everyone: Starting in 2012, the new smart fortwo electric drive offers local zero-emission driving in more than 30 markets worldwide.

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Electric mobility for everyone: Starting in 2012, the new smart fortwo electric drive offers local zero-emission driving in more than 30 markets worldwide.

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Electric mobility for everyone: Starting in 2012, the new smart fortwo electric drive offers local zero-emission driving in more than 30 markets worldwide.

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