ADDING STYLE AND COLOUR TO URBAN LIFE ? THE SMART FORTWO BOCONCEPT EDITION

With clear design influences referencing the latest home interior trends, such as matt surfaces, distinctive colours and bold material combinations, the new smart fortwo BoConcept edition is the next step in the design cooperation with BoConcept, the Danish urban interior design specialist. 

The limited edition model follows in the footsteps of the smart fortwo BoConcept signature style, with both models featuring matt crystal white body panels – a nod to the exclusive finishes found within the most sought-after properties.

The smart fortwo BoConcept edition is further enhanced by distinctive light lemon mirror caps and accents on the 15-inch nine-spoke alloy wheels. BoConcept logos in the mirror triangles complete the style accents and ensure that vehicle admirers cannot mistake the Danish design details.  

Inside, there are unique tobacco brown leather-look seats teamed grey quilted fabric inlays and light lemon double stitching, the design of which is synonymous with BoConcept style. The dashboard, door panels and kneepad employ the same colour scheme. The interior is further complimented by a two-spoke leather steering wheel also with matching light lemon double stitching.

Available in both coupé and cabrio bodystyles, the new smart fortwo BoConcept edition is based on the passion 71 bhp mhd, with additional exclusive features including: highline multimedia and navigation system with 6.5-inch touch-screen, Bluetooth, iPod interface and CD/DVD player, air conditioning and electric windows all as standard.

Gary Savage, Managing Director, Mercedes-Benz Cars said: “It’s testament to the strength of the collaboration between smart and BoConcept that this new edition has evolved, as it provides a stylish mix of contemporary design and style for urban living.”

The smart fortwo BoConcept is priced from £11,940 OTR for the coupé and from £13,440 OTR for the cabrio, and is available to order now.

The smartville collection

As well as designing vehicles, the cooperation between BoConcept and smart also resulted in a home collection. The jointly designed smartville collection reflects the colour scheme and materials of the smart fortwo BoConcept edition in the furniture and accessories. At the same time the functionality of the smart is the driving force behind the designs.  The heart of the collection is a modular sofa, whose standard size of 2.69 metres corresponds exactly to the compact measurements of a smart fortwo.  The furniture collection is supplemented by an iconic lounge chair, which incorporates many elements of a car seat, and a coffee table with an appealing modern look.  The accessories collection includes smartville tableware, special cushions and a table clock that customers will recognise from the cockpit of their smart fortwo. The collection is available online at www.boconcept.co.uk and in BoConcept stores.

- ends -

For more information you can contact:

Rob Halloway
Communications & Events Director
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 24 59 48
M: +44 (0) 78 10 79 45 32
Angus Fitton
PR Manager Passenger Cars & Commercial Vehicles
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 24 58 37
M: +44 (0) 77 89 94 28 98
   
Debbie Hull
PR Manager, Brand and Lifestyle
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 30 13 13
M: +44 (0) 78 41 45 14 44
Sheena Hamilton
Senior Press Officer, Brand and Lifestyle
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 30 13 30
M: +44 (0) 77 69 64 07 19
   
Jo Watkins
Senior Press Officer, Passenger Cars
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 30 11 15
M: +44 (0) 78 34 19 87 47
Caroline Burnell
Press Officer, Passenger Cars
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 24 56 16
M: +44 (0) 7876 21 70 56

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The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

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The smart fortwo BoConcept edition

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The smart fortwo BoConcept edition

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The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

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The smart fortwo BoConcept edition

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The smart fortwo BoConcept edition

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The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

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The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

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The smart fortwo BoConcept edition

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The smart fortwo BoConcept edition

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The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

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The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

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The smart fortwo BoConcept edition

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The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

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The smart fortwo BoConcept edition

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The smart fortwo BoConcept edition

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The smart fortwo BoConcept edition

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The smart fortwo BoConcept edition

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The smart fortwo BoConcept edition

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The smart fortwo BoConcept edition

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The smart fortwo BoConcept edition

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The smart fortwo BoConcept edition

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The smart fortwo BoConcept edition

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The smart fortwo BoConcept edition

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The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

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The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

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The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

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The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

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The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

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The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

Added: Oct 18, 2013 ID: 2649

Medium 3500 x 2333 4.0 MB
Small 1500 x 1000 0.8 MB
Large 5616 x 3744 2.8 MB
Add to downloads

Media Usage Terms

I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for editorial use only. All commercial use of these creative assets, including but not limited to advertising, marketing and merchandising, is strictly prohibited.

The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

Added: Oct 18, 2013 ID: 2650

Medium 3500 x 2333 3.8 MB
Small 1500 x 1000 0.8 MB
Large 5616 x 3744 2.4 MB
Add to downloads

Media Usage Terms

I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for editorial use only. All commercial use of these creative assets, including but not limited to advertising, marketing and merchandising, is strictly prohibited.

The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

Added: Oct 18, 2013 ID: 2651

Medium 3500 x 2333 4.1 MB
Small 1500 x 1000 0.8 MB
Large 5616 x 3744 2.8 MB
Add to downloads

Media Usage Terms

I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for editorial use only. All commercial use of these creative assets, including but not limited to advertising, marketing and merchandising, is strictly prohibited.

The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

Added: Oct 18, 2013 ID: 2652

Medium 3500 x 2333 4.1 MB
Small 1500 x 1000 0.9 MB
Large 5616 x 3744 2.7 MB
Add to downloads

Media Usage Terms

I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for editorial use only. All commercial use of these creative assets, including but not limited to advertising, marketing and merchandising, is strictly prohibited.

The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

Added: Oct 18, 2013 ID: 2653

Medium 3500 x 2333 4.4 MB
Small 1500 x 1000 0.9 MB
Large 5461 x 3641 2.6 MB
Add to downloads

Media Usage Terms

I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for editorial use only. All commercial use of these creative assets, including but not limited to advertising, marketing and merchandising, is strictly prohibited.

The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

Added: Oct 18, 2013 ID: 2654

Medium 3500 x 2333 4.4 MB
Small 1500 x 1000 0.9 MB
Large 5570 x 3714 2.7 MB
Add to downloads

Media Usage Terms

I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for editorial use only. All commercial use of these creative assets, including but not limited to advertising, marketing and merchandising, is strictly prohibited.

The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

Added: Oct 18, 2013 ID: 2655

Medium 3500 x 2333 4.6 MB
Small 1500 x 1000 1.0 MB
Large 5506 x 3671 2.6 MB
Add to downloads

Media Usage Terms

I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for editorial use only. All commercial use of these creative assets, including but not limited to advertising, marketing and merchandising, is strictly prohibited.

The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

Added: Oct 18, 2013 ID: 2656

Medium 3500 x 2333 4.2 MB
Small 1500 x 1000 0.9 MB
Large 5616 x 3744 2.6 MB
Add to downloads

Media Usage Terms

I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for editorial use only. All commercial use of these creative assets, including but not limited to advertising, marketing and merchandising, is strictly prohibited.

The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

Added: Oct 18, 2013 ID: 2657

Medium 3500 x 2333 3.4 MB
Small 1500 x 1000 0.6 MB
Large 5616 x 3744 2.4 MB
Add to downloads

Media Usage Terms

I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for editorial use only. All commercial use of these creative assets, including but not limited to advertising, marketing and merchandising, is strictly prohibited.

The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

Added: Oct 18, 2013 ID: 2658

Medium 3500 x 2333 4.3 MB
Small 1500 x 1000 0.9 MB
Large 5616 x 3744 2.6 MB
Add to downloads

Media Usage Terms

I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for editorial use only. All commercial use of these creative assets, including but not limited to advertising, marketing and merchandising, is strictly prohibited.

The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

Added: Oct 18, 2013 ID: 2659

Medium 3500 x 2138 4.2 MB
Small 1500 x 916 0.9 MB
Large 5475 x 3345 2.8 MB
Add to downloads

Media Usage Terms

I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for editorial use only. All commercial use of these creative assets, including but not limited to advertising, marketing and merchandising, is strictly prohibited.

The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

Added: Oct 18, 2013 ID: 2660

Medium 3500 x 2333 4.1 MB
Small 1500 x 1000 0.9 MB
Large 5616 x 3744 2.8 MB
Add to downloads

Media Usage Terms

I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for editorial use only. All commercial use of these creative assets, including but not limited to advertising, marketing and merchandising, is strictly prohibited.

The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

Added: Oct 18, 2013 ID: 2661

Medium 3500 x 2333 4.4 MB
Small 1500 x 1000 0.9 MB
Large 5616 x 3744 2.8 MB
Add to downloads

Media Usage Terms

I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for editorial use only. All commercial use of these creative assets, including but not limited to advertising, marketing and merchandising, is strictly prohibited.

The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

Added: Oct 18, 2013 ID: 2662

Medium 3500 x 2333 4.7 MB
Small 1500 x 1000 0.9 MB
Large 5616 x 3744 2.7 MB
Add to downloads

Media Usage Terms

I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for editorial use only. All commercial use of these creative assets, including but not limited to advertising, marketing and merchandising, is strictly prohibited.

The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

Added: Oct 18, 2013 ID: 2663

Medium 3500 x 2333 4.8 MB
Small 1500 x 1000 1.0 MB
Large 5616 x 3744 2.8 MB
Add to downloads

Media Usage Terms

I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for editorial use only. All commercial use of these creative assets, including but not limited to advertising, marketing and merchandising, is strictly prohibited.

The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

Added: Oct 18, 2013 ID: 2664

Medium 3500 x 2333 4.7 MB
Small 1500 x 1000 1.0 MB
Large 5616 x 3744 2.7 MB
Add to downloads

Media Usage Terms

I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for editorial use only. All commercial use of these creative assets, including but not limited to advertising, marketing and merchandising, is strictly prohibited.

The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

The smart fortwo BoConcept edition

Added: Oct 18, 2013 ID: 2665

Medium 3500 x 2333 3.3 MB
Small 1500 x 1000 0.6 MB
Large 5616 x 3744 2.6 MB
Add to downloads

Media Usage Terms

I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for editorial use only. All commercial use of these creative assets, including but not limited to advertising, marketing and merchandising, is strictly prohibited.