BRIGHTEST STARS SHINE AT THE ANNUAL MERCEDES-BENZ UK RETAILER AWARDS

  • Drayton named Mercedes-Benz UK Retailer of the Year 2013
  • Sandown (Dorset and Wiltshire) is smart UK Retailer of the Year
  • Sytner (North East) awarded Mercedes-Benz Sales Team of the Year
  • Listers named Mercedes-Benz Customer Service Team of the Year
  • Marshall awarded Service and Parts Team of the Year

The very best and brightest have been recognised at the annual Mercedes-Benz Retailer Awards.

In 2013, Mercedes-Benz Retailers welcomed more customers than ever before to every part of the business – from servicing to the supply of parts, After Sales care and new car registrations which totalled 108,572 vehicles to post a new record in the UK.

The Awards identified those who strived not just to meet, but to exceed the rightly high expectations of Mercedes-Benz customers.

Scooping the Service and Parts Team of the Year honour was Marshall Mercedes-Benz. Marshall has embedded a strong sales culture in After Sales whilst maintaining a focus on delivering outstanding customer satisfaction – recognised by a staggering 28 per cent increase in Trade sales.

The vital role of supporting customers falls to specialist teams – all trained extensively with the aim of delivering a courteous, helpful and efficient service. The Award for Customer Service Team of the Year went to Listers.

In deciding the Award, the judges felt the staff at Listers embodied a culture that always puts the customer first – resulting in a class-leading customer experience. Consistently top of satisfaction league tables and keen to resolve any complaints swiftly and professionally, the team at Listers reflects the customer-care values that are at the core of their business.

With a greater number of registrations in the UK in 2013 than has ever been achieved in the history of Mercedes-Benz, the Sales Team of the Year category was particularly hard fought. The winners were Sytner in the North East – led by a strong management team focussing on the sales performance and a consistent, proactive sales process not only in ensuring the sale but delivering high levels of customer service.  

A big Award for the smallest model in the family – smart Retailer of the Year – went to Sandown in Dorset and Wiltshire. The judges recognised a strong leadership and focus throughout the senior management team in Sandown’s success in both new and used smart sales. Likewise, product knowledge and experience were the backbone of its solid performance, delivering exceptional market share results through its dedicated smart team – all backed-up by outstanding customer service on both sales and service.

The final Award – Mercedes-Benz Retailer of the Year – was won by Drayton – commended for its continued work to deliver an outstanding performance across sales and after-sales, with customer service at the forefront of its business.  Drayton’s exceptional performance across the board was shown with its shortlisting in three of the other four categories. 

Drayton Group was particularly commended for its work with customer service recognition; strong performances from its loyal new and used car sales teams; and, with aftersales, delivering outstanding customer experiences.

ENDS

For more information you can contact: 

Rob Halloway
Communications & Events Director
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 24 59 48
M: +44 (0) 78 10 79 45 32
Angus Fitton
PR Manager Passenger Cars & Commercial Vehicles
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 24 58 37
M: +44 (0) 77 89 94 28 98
   
Debbie Hull
PR Manager, Brand and Lifestyle
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 30 13 13
M: +44 (0) 78 41 45 14 44
Sheena Hamilton
Senior Press Officer, Brand and Lifestyle
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 30 13 30
M: +44 (0) 77 69 64 07 19
   
Jo Watkins
Senior Press Officer, Passenger Cars
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 30 11 15
M: +44 (0) 78 34 19 87 47
Caroline Burnell
Press Officer, Passenger Cars
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 24 56 16
M: +44 (0) 7876 21 70 56
   
Simon Wood
Senior Press Officer, Commercial Vehicles
Mercedes-Benz UK Ltd
T: +44 (0) 19 08 24 58 46
M: +44 (0) 77 69 88 72 85
 


Notes to editors

Mercedes-Benz UK and its dealers operate regionally and each company owns and runs a number of premises:

Drayton Group
Drayton Group operates seven Mercedes-Benz outlets in the Midlands (Worcester, Stourbridge, Wolverhampton, Walsall, Stafford, Stoke and Shrewsbury). 

Sandown
The Sandown name started its relationship with Mercedes-Benz over 30 years ago and has a very proud heritage with the brand.  The company owns six sites: Mercedes-Benz of Poole, Salisbury, Dorchester, Basingstoke, Hindhead and Guildford.

Sytner
Sytner Group has 13 Mercedes-Benz outlets in the UK:  Mercedes-Benz of Bath, Bedford, Bristol, Carlisle, Cheltenham & Gloucester, Milton Keynes, Newbury, Newcastle, Northampton, Sunderland, Swindon, Teesside and Weston-super-Mare.

Listers
Listers Group owns and operates four premises:  Mercedes-Benz of Boston, Grimsby, Hull and Lincoln.

Marshall
Marshall Group has four locations:  Mercedes-Benz of Bolton, Blackpool, Blackburn, Preston & South Lakes.

About Mercedes-Benz in the UK

Mercedes-Benz UK is the sales and marketing organisation responsible for all Daimler products and services in Britain. 

As well as selling cars, vans, trucks, parts, and service, the company runs Mercedes-Benz World at Brooklands – a brand experience centre in Weybridge, Surrey. Mercedes-Benz World has welcomed 1.5 million visitors since it opened in 2006.

The Mercedes-Benz UK group of companies directly employs over 4000 people, and 11,000 colleagues at independent retailers. Over 500 Apprentices have passed their professional qualifications at the company’s in-house Training Academy. The UK is also home to Mercedes-Benz HighPerformancePowertrains and the Mercedes AMG PETRONAS Formula 1™ team, where 1000 dedicate their work to Grand Prix Engineering.

Images

An elevation of the new flagship site in Shrewsbury

An elevation of the new flagship site in Shrewsbury

An elevation of the new flagship site that Mercedes-Benz UK Retailer of the Year 2013, Drayton, is currently building in Shrewsbury

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smart of Poole

smart of Poole

smart of Poole, one of smart UK Retailer of the Year 2013 Sandown’s premises

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